ASSOCIATE DIRECTOR OF SALES

Celebrated as the #3 Top Workplace in the D.C. region for 2025 by The Washington Post since 2019, Goodwin Living is more than a team – it's a global family of individuals who represent more than 70 countries.

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 — and now nationally by USA Today. Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here’s what they say makes us stand out:

• Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice. 
• Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential. 
• Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and value

Role Overview

Goodwin Living is seeking a mission-aligned, results-driven Associate Director of Sales to provide consistent, on-site sales leadership for Goodwin House Alexandria (GHA) and Goodwin House Bailey’s Crossroads (GHBC), both of which are entrance, Life Care continuing care retirement communities. This role serves as a selling leader (player-coach) responsible for driving occupancy performance, developing high-performing sales professionals and ensuring a seamless, high-touch customer experience across both campuses.

Key Responsibilities

Sales Leadership & Operations

• Provide day-to-day leadership and oversight of the GHA/GHBC sales counselors
• Actively engage with prospects through tours, consultations and follow-up
• Ensure a consistent, mission-aligned sales experience that reflects the Goodwin Living values
• Serve as a visible and trusted sales leader for prospects, resident, campus management and internal stakeholders

Occupancy & Performance Accountability

• Maintain and exceed occupancy and Early Advantage targets at both campuses
• Monitor pipeline health, inventory flow and waitlist movement
• Maintain and exceed Early Advantage and Ready List budgeted membership targets
• Identify risks and implement proactive strategies to support sustained occupancy
• Drive timely sales-focused decision-making related to pricing, inventory, and prospect prioritization
• Serve as the Sales department leader for the Resident Marketing Committees

Team Development & Management

• Lead weekly sales team meetings and pipeline reviews
• Conduct regular one-on-one coaching and development sessions
• Provide performance feedback, accountability and professional development support for direct reporters
• Directly oversee Sales Counselors

Reporting & Metrics

• Oversee sales reporting and key performance indicators
• Ensure accurate and consistent use of Salesforce and related systems
• Translate data into actionable insights for leadership and the sales team
• Collaborate with the Director of Sales Operations on prospect, reservist and resident satisfaction surveys and measures

Cross-Campus & Organizational Leadership

• Participate as a member of the GHA and GHBC leadership teams
• Serve as the primary sales representative at community meetings and events
• Act as a lead presenter for sales, marketing, and referral events
• Maintain working knowledge of all Goodwin Living service lines to support cross-referrals and continuity of care

Leadership Profile

The successful candidate will demonstrate:

• Proven experience as a selling leader in senior living or a service-driven environment with a minimum of three years prior experience
• Exceptional written and verbal communication skills
• High emotional intelligence and a relationship-centered leadership approach
• Ability to coach, develop and motivate high-performing teams
• Data-driven decision-making and operational rigor

A sampling of our many benefits!

We’ve got you covered with incredible benefits. Here’s a glimpse of what we offer to Full-Time team members:

• Paid Time Off
• Health/Dental/Vision Insurance
• DailyPay: Work and get paid the same day!
• Tuition Assistance for Career Development
• Student Loan Repayment Program
• Financial assistance with U.S. Citizenship application or DACA Renewal
• Staff Emergency Grants
• Retirement Plan- 401(k)
• Free Meals, Access to a Fitness Center, Pool, and More

Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that fosters talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.